Juliette Poupard

Director of Strategy and #GreenEconomy at Groupe PSB, trainer in marketing strategy, I have also been managing two organic stores for 13 years. The environment and CSR are second nature to me ;-). I work in particular with the “ACT Pas-à-Pas” method by ADEME which will allow you to translate your strategy into an operational and effective action plan, associating the objectives of reducing the carbon footprint with the digitization of your company, a brand image adapted to the expectations of current consumers and renewed economic performance. I am also familiar with Bilan Carbone methodologies.
In my career, I have had the chance to work for large groups but also for innovative SMEs, and I quickly adapt to your organizational context to support you throughout our joint projects. A key word: anticipate.
I was trained in the fundamentals of communication and marketing through my career at CELSA and I have a PhD in socio-economic logics of communication.

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